Elliott Group Ltd, Carter Accommodation Ltd and Procomm Site Services Ltd, leaders in UK modular services and part of Modulaire Group, are today delighted to announce plans to unite under a common brand - Algeco[1].
UK customers will benefit from a stronger, better-integrated and structured organisation, with a renewed commitment to placing customer service excellence at the heart of the organisation.
Algeco shares the responsibility for developing sustainable futures for our customers, our business, and its products and services. Core to this is being a trusted solutions provider to the industries we support. We enable people to work more productively, improve their quality of life, and enhance their learning. We design and deliver whatever our customers need, whenever and wherever they need it.
The move will create a single, consistent brand across the UK and Europe, to reflect the group’s position as a leader in European modular services and infrastructure. Algeco has a proud heritage of serving customers across Europe, providing a strong basis for the single identity, which will facilitate growth in brand equity in the marketplace and allow UK customers to benefit from best practice sharing with Algeco in Europe and producing innovative modular solutions. The adoption of Algeco as the single brand in the UK will create a common sense of identity and purpose for the UK business. We propose to make these changes effective from 31st March 2022.
The combined UK business will be headquartered in Peterborough, with a total of 23 site locations throughout the country servicing its portable, modular building and offsite construction hire and sales activities.
John Campbell, Managing Director of Algeco in the UK, said: “Adopting the Algeco brand in the UK provides a link with our heritage, whilst also symbolising the transformation the UK business is currently going through as part of our group’s global ambitions. We have an exciting future ahead of us.”
He added: “The Algeco brand has solid foundations built on excellence, sustainability, innovation and collaboration. These elements are cornerstones of what we call our customer obsession – continually looking for ways to exceed expectations, deliver best-in-class service and develop sustainable futures for our customers and colleagues.”
Algeco and the Modulaire Group are owned by investment funds managed by Brookfield Business Partners L.P, which acquired the Modulaire Group in December 2021. Brookfield Business Partners is the flagship listed business services and industrials company of Brookfield Asset Management, a leading global alternative asset manager with over $600 billion of assets under management
[1] Advanté will remain a separate brand with its specialist offering in welfare accommodation.